Posts Tagged ‘STUDIO’

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Ascend Dance Studios

Since Jessie Dolezel was a little girl she dreamed of opening her own studio. As someone who has grown up in dance, received a Bachelor of Fine Arts in Dance from the University of Oklahoma, and taught at the collegiate level, Jessie was finally ready to move to her own beat.

From the company’s name, verbiage, and logo we worked one-on-one to create a brand that truly defines her passion for all things dance.

“At Ascend Studios everything we do is for the love of dance. We provide a space open to all academic dance and recreational dance classes, & small local events. By creating an environment that respects and celebrates the true artistry of dance we aim to educate and inspire a community-wide love and appreciation for dance. 

One-hundred percent of our time and focus is on developing teamwork and technique. Ascend Studios’ classical ballet curriculum provides foundational training that allows our students to excel in all dance forms and classes. We believe that dance is about more than a status symbol or a trophy; instead, it’s the combined reflection of our five Core Values: Discipline, Art, Technique, A Good Attitude, and A Love of Learning. Whether it’s ballet, jazz, tap, modern, yoga, ballroom, or country and western our goal is to inspire dancers to dance because they love it!” – Ascend Studios 

The new dance studio logo is simple and classic in it’s flow and movement, yet showcases a bit of artistic flair and fun with a pop of coral pink. It is definitely feminine in curves and color, but still approachable to male audiences through it’s structured and clean aesthestic. Since the term “dance” is not directly in the business name it was important to help make that connection through the icon in the logo. Instead of using the typical cheesy dance symbols, the final icon can be interpreted in many different ways; as a tiara, as inward growth and strength, as reflection, and as a group of people working together as one. All these meanings, paired with the tagline, present the studio as equal parts fun and work, academic and recreational, and overall represent Ascend Studios’ ultimate goal of growing a community-wide appreciation for the art of dance.

Visit our blog to see the dance mood boards we put together for Ascend Studios.


Cut Loose Hair Design: Branding & Salon Design | Green Couch Design

Cut Loose Hair Design

Guy and Natalie, the owners of Cut Loose Hair Design, are a father-daughter duo that you will NEVER forget! Both of their personalities are very outgoing, over the top, and genuinely fun–perfect for a salon! It’s been a dream of theirs to work together in their own space, and after a few years of planning, saving, and gaining top-industry experience they were ready to take the leap into full-time studio owners.

Cut Loose Hair Design needed our help streamlining two very opinionated personalities into one cohesive aesthetic. The perfect blend of what makes Green Couch Design so unique, we were able to bring both our graphic design and architectural backgrounds to the table–offering a truly complete branding and interior design package. From finalizing the salon name, establishing a lasting brand with focus and drive, to offering interior design, floor plan, and lighting suggestions we were truly able to provide a big picture design vision for Cut Loose Hair Design.

Logo Design: 

 

 

A father-daughter run business Cut Loose Hair Design has the perfect blend of a masculine perspective on design, experienced education, and young innovative idea’s for men, women, and children alike. Their ongoing knowledge of hair design keeps them in style and on trend. At Cut Loose Hair Design they are not afraid to bring their own personal creativity and talents to the latest coloring, cutting, styling, perms, waxes, and updos for a final look customers love.

It was important to keep the brand design smart, but fun, clean, but friendly, classy, and display an overall positive vibe. The bright colors speak to Natalie’s love of teal and rustic decor, while the simple design and san serif font target Guy’s straight line business approach and love of industrial materials. At Cut Loose Hair Design family is centric to their entire business culture. The two sheers in the mark celebrate the coming together of the father-daughter salon duo, without being over the top or cheesy. The additional marks within the brand display a raw, almost cattle brand-like styling, without feeling too country.

Stationery:

 

Promotional Materials:

Vintage family heirloom barrel furniture added a unique look and feel to the shop design. Looking to attract young and fun individuals and families it was important that the salon felt trendy, but comfortable. Unlike cheap chop-shops Cut Loose Hair Design builds personal relationships with their clients and it was important to create that casual atmosphere in the overall layout of the shop.

To maximize profit Cut Loose Hair Design needed to fit as many booth spaces as possible within their layout while still providing ease of movement and function. By extending the typical waiting area throughout the ends and central location of the studio we were able to fit more booths into the shop and create comfy seating “nooks” out of the odd leftover spaces. By spreading the waiting area throughout the midsection of the shop and adding a coffee bar toward the back right clients can move freely and truly make themselves at home.

The relaxed floor plan encourages genuine customer interaction with all stylists and customers, while the individual booth spaces provide room for one-on-one professional care and attention.

Salon Floor Plan & Booth Layout Options:

Guy and Natalie wanted a professional, yet family-friendly atmosphere that people would want to come back to again and again. By placing seating throughout the entire shop the public space is clearly defined while encouraging clients to move around the salon. The comfy seating and handmade family-style dining room table make the space feel even more homey. Typically clients can find the table covered with hair and fashion magazines to coloring books. Cut Loose Hair Design is truly a trendy, yet kid-friendly place.

Salon Lighting Options:

Originally the space was very bare and boring. Guy and Natalie wanted creative suggestions to add materials and interest throughout the entire salon. The upcycled pallet wall, wine rack towel holders, old doors where the mirrors are attached, are all elements that tie to the Cut Loose Hair Design raw, chic, and industrial aesthetic. With the help of their entire family the owners were not afraid of getting their hands dirty. They took each of our interior design suggestions to heart and truly made the shop their own.

Cut Loose Hair Design has been one of our favorite projects thus far because we were able to showcase all of what makes Green Couch Design so unique. We love family, we love homey spaces, and we love great design. Creating a space and a branding platform where all three of those could flourish in has been a dream come true.

Visit our blog to see our salon mood boards for Cut Loose Hair Design.


Studio Website Thumbnail | Green Couch Design

Studio Architecture

Our friends at STUDIO Architecture were ready to update their existing look and streamline their brand standards. Before any of the designs were flushed out everyone on staff shared their thoughts on the site’s design and function. This process sounds like a mess, but it gave us a lot of great feedback to base the site design on, and allowed us to update their entire brand in a way that truly represents STUDIO as a whole. From updating their copy points to a more approachable, everyday tone, offering updated options for colors, fonts, and photography, to the overall layout and site design, we were really able get our hands on every inch of their brand. Our goal was not only to update the STUDIO brand, but also to provide design standards that they could really grow and expand from.

STUDIO had a lot of history with their existing mark and wanted to keep it’s original square box design. When it came to updating the logo our focus was mainly on simplifying all the font, color, and size variations that had been used over the past few years. Instead of having hundreds of logo variations we came up with three options to bring some consistency to the brand. Other then updating the logotype the icon of the logo remained the same. Orange, yellow, and green were established as STUDIO’s 3 primary colors. A few additional colors were also added to the brand to add more depth and variation in future client presentations, contracts, and promotional materials.

Brand Standards:

 

 

 

Website:

“Your space reflects who you are.”

“We see relationships as our most cherished resource.”

“Great design is inherently sustainable.”

We designed STUDIO’s website with a basic square grid to mimic the rectilinear shapes in their logo. The white space gives plenty of breathing room while the content on the site remains simple and to the point. For an industry that prides itself on clean, straight lines, we love that STUDIO was not afraid of adding a bit of pop to their brand. The fun colors paired with a sleek site design highlight STUDIO’s great balance of a casual and professional work atmosphere. Both the portfolio and bios sections include unique interactive elements that make the site feel less stuffy and much more personable than typical architectural sites.

STUDIO was a wonderful client to work with and we really enjoyed getting to know each and everyone of their team members. The updated STUDIO brand provides an aesthetic foundation that they can really jump off of, as well as standards to stay within, as they continue to grow.



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