Posts Tagged ‘Design’

Cards & Invites | Green Couch Design

Cards & Invites

1. Princess Bride Themed Baby Shower Invitation |  2. Wedding Invitation | 3. Welcome To Our Tribe – Arrow Themed Baby Shower Invitation | 4. 1st Year of Marriage Christmas Card | 5. Comic Book Inspired Wedding Invitation | 6. Senior Recital Invitation | 7. Pinwheel Wedding Invitation | 8. DIY Inspired Around the House Couple’s Shower Invitation


Studio Website Thumbnail | Green Couch Design

Studio Architecture

Our friends at STUDIO Architecture were ready to update their existing look and streamline their brand standards. Before any of the designs were flushed out everyone on staff shared their thoughts on the site’s design and function. This process sounds like a mess, but it gave us a lot of great feedback to base the site design on, and allowed us to update their entire brand in a way that truly represents STUDIO as a whole. From updating their copy points to a more approachable, everyday tone, offering updated options for colors, fonts, and photography, to the overall layout and site design, we were really able get our hands on every inch of their brand. Our goal was not only to update the STUDIO brand, but also to provide design standards that they could really grow and expand from.

STUDIO had a lot of history with their existing mark and wanted to keep it’s original square box design. When it came to updating the logo our focus was mainly on simplifying all the font, color, and size variations that had been used over the past few years. Instead of having hundreds of logo variations we came up with three options to bring some consistency to the brand. Other then updating the logotype the icon of the logo remained the same. Orange, yellow, and green were established as STUDIO’s 3 primary colors. A few additional colors were also added to the brand to add more depth and variation in future client presentations, contracts, and promotional materials.

Brand Standards:

 

 

 

Website:

“Your space reflects who you are.”

“We see relationships as our most cherished resource.”

“Great design is inherently sustainable.”

We designed STUDIO’s website with a basic square grid to mimic the rectilinear shapes in their logo. The white space gives plenty of breathing room while the content on the site remains simple and to the point. For an industry that prides itself on clean, straight lines, we love that STUDIO was not afraid of adding a bit of pop to their brand. The fun colors paired with a sleek site design highlight STUDIO’s great balance of a casual and professional work atmosphere. Both the portfolio and bios sections include unique interactive elements that make the site feel less stuffy and much more personable than typical architectural sites.

STUDIO was a wonderful client to work with and we really enjoyed getting to know each and everyone of their team members. The updated STUDIO brand provides an aesthetic foundation that they can really jump off of, as well as standards to stay within, as they continue to grow.


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Pollard Theatre 25th Season Campaign

 

Located in Downtown Historic Guthrie The Pollard Theatre needed a new campaign design to celebrate their 25th Season. To showcase the depth of their history we scanned in large format photographs that are displayed in the theater’s main entryway. Taken in the 1980′s-1990′s these photographs created an elegant foundation for our design. The black and white themes relay accents of silver, a typical color associated with 25 year anniversary’s. A different photograph was used for each collateral piece acting as simple “keep sake” or “collector’s item” of the Pollard’s 25 year history. Overall, the general layout and design remained consistent through all mediums to ensure campaign recognition.

25th Season Collateral:

Individual Show Posters:

Each show poster needed to convey a unique style while sharing a consistent connection to the 25th Season Collateral Materials. The silhouettes and similar layouts provide a common thread and simple illustration style specific to the 1980′s. The show titles themselves act as their own logo balanced against an illustration. The 25th Season Logo is a secondary mark to the show titles — a little red tag exclusively awarded to The Pollard 25th Season Show Posters.

* Created in partnership with our friends at MIDWESTMEDIA.


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Arbuckle Country Visitor’s Guide

 

 

A tourism booklet is chalk-full of information and ads that can often times feel overwhelming. We we’re tasked with organizing this same information in a format that would make content navigation and presentation simple and user-friendly.

Our solution was to divide the information into specific categories of interest; Attractions, Lodging, Communities, Food, Awards, Events, and People. Recognizing that color can be a helpful point of reference we created a color pallet for each category that compliments the Arbuckle Country Brand Standards. Similar to tabs each article of information is designated by a category and color to differentiate key articles vs. ad space. Instead of listing the Table of Contents numerically the categories and colors introduce readers to the structure of the guide right away. Whether the guide is a first time introduction to Arbuckle Country or someone who has done their research and is looking to book a trip… the new layout makes it easy to define and locate specific information throughout the piece.

The custom layout provides a consistent framework for the client to edit and add content within from year to year.

* Created in partnership with our friends at MIDWESTMEDIA.



Barnwood Table

Barnwood Coffee Table

Rugged industrialism meets minimalist design, with large 12″ x 3″ pine beams salvaged from a barn we began to look at the function of the materials. The simple and direct lines of the wood and the ease with which it can be joined gave way to the box. We turned the box on it’s side and expressed the connections with large bolts and drop forged casters. Viola, rural design at it’s greatest.


Oklahoma Sustainability Campaign: Bring It Home | Green Couch Design

Oklahoma Sustainability Network

“The Bring It Home initiative was developed by the Oklahoma Sustainability Network (OSN) and the Phillips Murrah-C.H. Guernsey team to assist interested Oklahoma communities in the adoption of sustainable residential building codes that will reduce energy consumption, decrease costs and have a long-term impact on the environment and economy.” - OSN (Oklahoma Sustainability Network).

Conceptual Process:

Instead of the typical icons associated with the sustainable movement we designed a brand that is much more subtle in it’s approach. Not only does the logo expand outward but from top to bottom as it signifies layers of hard work and determination. Oklahoma was founded on an understanding and preservation of the land and it’s natural resources. It’s time we come full circle and continue the legacy handed down through our heritage. It’s time we Bring It Home and we truly supply Oklahoma with the resources and the means to build a sustainable Oklahoma. In the end the campaign brand is simply about doing the right thing and knowing that what is best for our families is ultimately the best for the state of Oklahoma. The brand speaks directly to the campaign goals by displaying the end result; a brighter future for Oklahoma.

Stationery & Brochure:

The initial inside panel uses numbers to directly relate project goals and objectives to each benefit associated with the code adoption. This same numbering system is used for architectural plans/documentation to highlight details and pull-out further instructions for the builder.

Website Design:

Custom Presentation Folder:

Looking for a folder to accommodate large document presentations a custom die was created to fit the clients needs. The front is straight forward and displays the logo, clean and simple; while the back side snugly accommodates a DVD, business card and up to 70 sheets of letterhead. The backside pocket is a custom cut reflecting the same curve in the logo and overall brand design. The entire folder is printed on high quality recycled paper along with the brochure and letterhead.

* Created in partnership with our friends at MIDWESTMEDIA.


Custom Bed Design | Green Couch Design

Custom Bed Design

Built entirely of oak with a dark cherry walnut custom stain, the headboard is canted at 20 degrees to allow a gentle recline while reading at night. Hand crafted this headboard and platform took two weeks, but yielded a beautiful result.


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Sunshine Dreamers

With a new album delivered fresh from the farm, the Sunshine Dreamer’s we’re ready to showcase their new musical direction with a revived design look. Ultimately this project had two objectives; 1. Create t-shirt and matching sticker designs that speak to the Sunshine Dreamers musical flavor and 2. Make cool unisex prints that any band groupie would want to take home. We started by printing on up-cycled T’s and created a consistent circular pattern that was then carried throughout each piece.

Working one-on-one with our local screen printer (Thanks Justin) we we’re able to deliver the best possible prints with t-shirts of multiple sizes and colors. After much debate we choose a white ink base for the darker shirts knowing the array of background colors we had to work with. Unlike usual screen prints where the ink sets on top of the shirt we used a process that is similar to bleaching out the design; thus, allowing the ink to literally soak into and become part of the t-shirts.

*Click here to download the Sunshine Dreamers latest Farm EP for free!
**”Like” the Sunshine Dreamers on Facebook



Recent Work

 

Stewardship Financial Strategies Logo Design | Green Couch Design
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Cards & Invites | Green Couch Design
Studio Website Thumbnail | Green Couch Design
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FORGE Ministry | Green Couch Design
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