Posts Tagged ‘architecture’

Studio Website Thumbnail | Green Couch Design

Studio Architecture

Our friends at STUDIO Architecture were ready to update their existing look and streamline their brand standards. Before any of the designs were flushed out everyone on staff shared their thoughts on the site’s design and function. This process sounds like a mess, but it gave us a lot of great feedback to base the site design on, and allowed us to update their entire brand in a way that truly represents STUDIO as a whole. From updating their copy points to a more approachable, everyday tone, offering updated options for colors, fonts, and photography, to the overall layout and site design, we were really able get our hands on every inch of their brand. Our goal was not only to update the STUDIO brand, but also to provide design standards that they could really grow and expand from.

STUDIO had a lot of history with their existing mark and wanted to keep it’s original square box design. When it came to updating the logo our focus was mainly on simplifying all the font, color, and size variations that had been used over the past few years. Instead of having hundreds of logo variations we came up with three options to bring some consistency to the brand. Other then updating the logotype the icon of the logo remained the same. Orange, yellow, and green were established as STUDIO’s 3 primary colors. A few additional colors were also added to the brand to add more depth and variation in future client presentations, contracts, and promotional materials.

Brand Standards:

 

 

 

Website:

“Your space reflects who you are.”

“We see relationships as our most cherished resource.”

“Great design is inherently sustainable.”

We designed STUDIO’s website with a basic square grid to mimic the rectilinear shapes in their logo. The white space gives plenty of breathing room while the content on the site remains simple and to the point. For an industry that prides itself on clean, straight lines, we love that STUDIO was not afraid of adding a bit of pop to their brand. The fun colors paired with a sleek site design highlight STUDIO’s great balance of a casual and professional work atmosphere. Both the portfolio and bios sections include unique interactive elements that make the site feel less stuffy and much more personable than typical architectural sites.

STUDIO was a wonderful client to work with and we really enjoyed getting to know each and everyone of their team members. The updated STUDIO brand provides an aesthetic foundation that they can really jump off of, as well as standards to stay within, as they continue to grow.


Oklahoma Sustainability Campaign: Bring It Home | Green Couch Design

Oklahoma Sustainability Network

“The Bring It Home initiative was developed by the Oklahoma Sustainability Network (OSN) and the Phillips Murrah-C.H. Guernsey team to assist interested Oklahoma communities in the adoption of sustainable residential building codes that will reduce energy consumption, decrease costs and have a long-term impact on the environment and economy.” - OSN (Oklahoma Sustainability Network).

Conceptual Process:

Instead of the typical icons associated with the sustainable movement we designed a brand that is much more subtle in it’s approach. Not only does the logo expand outward but from top to bottom as it signifies layers of hard work and determination. Oklahoma was founded on an understanding and preservation of the land and it’s natural resources. It’s time we come full circle and continue the legacy handed down through our heritage. It’s time we Bring It Home and we truly supply Oklahoma with the resources and the means to build a sustainable Oklahoma. In the end the campaign brand is simply about doing the right thing and knowing that what is best for our families is ultimately the best for the state of Oklahoma. The brand speaks directly to the campaign goals by displaying the end result; a brighter future for Oklahoma.

Stationery & Brochure:

The initial inside panel uses numbers to directly relate project goals and objectives to each benefit associated with the code adoption. This same numbering system is used for architectural plans/documentation to highlight details and pull-out further instructions for the builder.

Website Design:

Custom Presentation Folder:

Looking for a folder to accommodate large document presentations a custom die was created to fit the clients needs. The front is straight forward and displays the logo, clean and simple; while the back side snugly accommodates a DVD, business card and up to 70 sheets of letterhead. The backside pocket is a custom cut reflecting the same curve in the logo and overall brand design. The entire folder is printed on high quality recycled paper along with the brochure and letterhead.

* Created in partnership with our friends at MIDWESTMEDIA.



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