Located in Downtown Historic Guthrie The Pollard Theatre needed a new campaign design to celebrate their 25th Season. To showcase the depth of their history we scanned in large format photographs that are displayed in the theater’s main entryway. Taken in the 1980′s-1990′s these photographs created an elegant foundation for our design. The black and white themes relay accents of silver, a typical color associated with 25 year anniversary’s. A different photograph was used for each collateral piece acting as simple “keep sake” or “collector’s item” of the Pollard’s 25 year history. Overall, the general layout and design remained consistent through all mediums to ensure campaign recognition.
25th Season Collateral:
Individual Show Posters:
Each show poster needed to convey a unique style while sharing a consistent connection to the 25th Season Collateral Materials. The silhouettes and similar layouts provide a common thread and simple illustration style specific to the 1980′s. The show titles themselves act as their own logo balanced against an illustration. The 25th Season Logo is a secondary mark to the show titles — a little red tag exclusively awarded to The Pollard 25th Season Show Posters.
* Created in partnership with our friends at MIDWESTMEDIA.
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