MIDWESTMEDIA [Branding]

0 CommentsMonday • May 30, 2011 • by meg

MIDWESTMEDIA is an accomplished full-service marketing and public relations company located in Oklahoma City. With a history of specializing in branding, video production and public relations MIDWESTMEDIA was ready to expand their talented portfolio and branch into graphic design and website development. After an evaluation of their 5 year history it was time for MIDWESTMEDIA to update their brand in a way that related more personally to their future goals and objectives.

Old. vs. New Logo

Their newly remolded office provided a modern white aesthetic with simple, clean, lines as a great place to start. The breakdown of the full circles into 1/4 circles connects elements of the old mark while adding a fresh perspective and simplicity to the new icon. By placing the “M” & “W” next to each other the mark seems to rotate as your eye moves through the individual pieces and relates to MIDWESTMEDIA‘s unique process for project management and creativity.

Stationery & Promotional Materials:

To see more images of our design process visit our blog.

* Created in partnership with our friends at MIDWESTMEDIA.

Posted in: Graphic Design

Tagged with: Branding, bringing design home, Cale and Meg, company, Design, featured, firm, Graphic, Graphic Design, green couch design, Logo, logo design, marketing, Megan Lopp, midwest, MIDWESTMEDIA, MW, Oklahoma, orange, paper, pr, Public Relations, re-brand, stationery, white